Sunday, March 20, 2011

Continually Be Sure to correctly Fulfill Incentives for Surveys!

Are you implementing online surveys being a method of gathering data and market research? Nowadays internet marketers attempt to do this at some time and other, and it can really be quite useful. But you'll find problems that can arise too - and quite a few of them center around looking to fulfill incentives for surveys



When it comes to loyalty rewards processing and trying to fulfill incentives for surveys (since the two are typically the same) - the simple fact of the matter is the fact that it is never as easy as most people assume!



For instance: You can't just blindly fulfill whatever incentive you promised. Before you do that you'll want to carry out some form of incentive check fulfillment to ensure that you check within the survey data you have gathered and determine whether or not it can be compliant!



So that your loyalty rewards processing (and incentive check process) comes something like this:



• Receive completed survey or loyalty reward claim


• Validate that it's genuine and check against your list of issued surveys or loyalty points


• Capture the data that has been sent in the form itself and decide whether or not it really is 'compliant' to your requirements


• If compliant, fulfill incentives for surveys immediately!



Now the biggest downside to this process of incentive check fulfillment and loyalty rewards processing is checking if a survey or claim is 'compliant'. Unfortunately regardless how hard you try it is ridiculously hard to automate that process - particularly if the survey showcased contains a large amount of subjective questions that will have numerous responses.



How will you pick which responses are valid and those aren't?



For that reason - generally people find that they have to fulfill incentives for surveys manually. Of course, this can be tedious and time consuming - which is why in recent years many marketers have begun to outsource it!



In these modern times, you have to be able to find a incentive check fulfillment which handles incentive check fulfillment, rebates, and so on.



At the end during the day - the checks involved are really very similar anyway.



Specific services such as these generally possess the experience, manpower, and training to handle these situations and in addition they could handle almost all of the grunt work on your behalf and simply issue you with reports monthly or so!



Assuming you're confident with the idea of outsourcing, this is a great way to solve the challenge.



On the other hand you should consider hiring someone on a part time or full time basis to fulfill incentives for surveys - preferably someone with example of that area. If you're handling a large volume this may prove to require more than a single person though, which could mean a slight extra cost from you!



All things said and done, incurring extra expense is still infinitely preferable to not being able to fulfill incentives you have promised!
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